We partner with the most advanced third-party media verification companies to combat fraud and ensure that all ads are delivered against quality placements and run in appropriate sites adjacent to appropriate content. Available across all channels, our multilayered, rigorous brand safety monitoring includes:
- Cadreon Universal Blacklist
Our blacklist monitor scans all Cadreon traffic to ensure that partners adhere to safety standards across channels.
- Fraud monitoring
We actively monitor fraudulent activity to ensure that impressions are served against humans.
We actively monitor viewability rates and vCPM (viewable CPM) to ensure that ads are running in approved placements and meet advertisers’ targeting requirements.
- Custom brand-safety parameters
We allow the flexibility to block any type of content in real-time because brand safety is relative — what may be unsafe for a children’s toy brand may be desirable for an alcoholic beverage brand.
- Context safety
We ensure that ads are not delivered against content that is unsavory for the brand.