Cadreon Programmatic Brand leverages targeted, post-exposure surveys to evaluate the impact of advertising on brand equity. Results are fed into powerful optimisation algorithms that calculate and optimise to the ideal mix of message, context, and medium to deliver the best brand experience at the lowest possible cost across display, video, and TV.
Moments Marketing leverages customised messaging, contextual relevance, location, and real-time, event-based marketing triggers to reach precisely the right person at the right place at the right time. Triggering events at the optimum time allows marketers to yield higher engagement and reach through personalized messaging.
Cadreon integrates data and technology from disparate source systems to identify the most valuable audiences and understand reach, frequency, and behaviors across the digital marketing landscape for true cross-channel media attribution. Learn more here.
Cadreon enables advertisers to deliver highly targeted digital marketing campaigns and follow the consumer on-the-go based on location, time-of-day, and environment. Hyperlocal targeting empowers advertisers to conduct more granular, engaging, and relevant campaigns.
Cadreon rigorously runs multilayered brand safety monitoring across all channels to ensure that ads appear on appropriate sites adjacent to appropriate content. Learn more here.
Cadreon Private Marketplace combines the safety and control of direct-publisher transactions with the accuracy and efficiency of automation. Learn more here.
Dynamic Creative Optimisation
Through the use of Dynamic Creative Optimisation, Cadreon delivers dynamic, custom-tailored messaging to the right consumers at the right time, providing a compelling brand experience across multiple channels. With dynamic messaging, advertisers can execute advanced targeting and messaging strategies to optimize ad spend while strengthening brand engagement, affinity, and brand lift.
Cadreon can target consumers on multiple devices for sequential messaging, optimum frequency capping, and high cost effectiveness. Cross-device targeting includes a full range of options — same device (mobile web and in-app), desktop-to-mobile/mobile-to-desktop, multimobile device, and TV-to-mobile.
Cadreon achieves mass audience reach through GRP optimisation, ensuring advertiser’s messages are delivered to the right audience. Campaigns can be verified by third-party audience verification partners like Nielsen OCR or comScore’s Validated Campaign Essentials (VCE).
Impact combines IAB-standard high impact ad units with the efficiency of programmatic bidding and automation across the Premium Cadreon Private Marketplace (PMP) to create immersive brand experiences.